Last week, Sarah Rathke spoke with Derek Handova for Talkin’ Cloud about the practice of “channel stuffing” in the supply chain.  Channel stuffing is the practice of booking sales before items are actually sold at retail – and is often a form of fraud meant to increase a company’s apparent sales volumes.

Channel stuffing happens in every industry, but the question is, how to stop it.  The article describes several suggestions, but most involve increased oversight over sales personnel.  For more details, read the entire article here:

Channel Marketing: It’s Not Sold Until It’s Sold at Retail